Ski-doo my24 campaign

So we took them where we know best, the Backcountry. We flipped the script on what has historically been a traditional commercial production, venturing deep with an agile crew pushing everyone outside their comfort zones. The first rule of backcountry shooting - what works on commercial sets will not work out there. Oh and also, there’s no cell service. Enter the Arcade team! Not only do we know this space inside and out, we are your partners in striking the balance necessary to bring in elements of commercial production without over indexing. And we are also wildly capable on mountain snowmobiles, which was a must have in these parts.

The end result was a welcomed departure from the content of years past, putting viewers in the driver's seat with a Sony Venice Rialto rig in tandem with the Phantom 4K Flex and dropping them into the wilds of BC and Quebec without anyone having to lift a finger (or brave the long, cold a$$ days the crew were up against).