destination think

Travel can make the world a better place, but it must do so without environmental, economic and social harm. In the travel industry, and as travellers, we need to pair our words with meaningful action if we are going to improve our lives and the world. Most of the solutions we need are ready to be adopted. Do these things, but don't stop there. To protect our planet we must also take bold action together to achieve policy changes that shift whole systems.

This on-going series focuses on telling the stories of the critical steps already being taken globally, and the role of tourism to help rapidly spread those solutions.